Branding Ideabox
Ideabox is an Idea Crowdsourcing Platform that is here to develop an Innovation Ecosystem and spread an Innovation Culture through the delivery of innovative ideas and collaboration. Innovation development through Ideabox is the answer to problems and challenges as well as acceleration of Indonesia's digital ecosystem which is able to help gather ideas for exploring potential new businesses and developing business strategies.
Company
Digital Amoeba Telkom
Industry
SaaS
Role/Contribution
Product Designer
Date
Aug 2022
The Brief
We are carrying out a rebranding process for the ideabox product which is ready to launch into a multi-tenant product and be sold at other BUMNs as an innovation platform from Digital Amoeba. In this rebranding process, we aligned Ideabox with its parent brand, Digital Amoeba.
At this stage, we conducted research related to ideabox through a questionnaire about Brand Heart & Brand Voice. And came to the conclusion that ideabox has a purpose "To become the number 1 idea crowdsource platform in Indonesia that is reliable for managing all innovation ideas". After completing the research, my team and I conducted a mind mapping and moodboarding process to sharpen the concept and visual direction for Ideabox in the future.
Design & Development
After going through the Brainstorming and Mind mapping stages, we got several keywords such as "Limitless, "Ideas", and "Bank". These keywords helped me and the team to carry out the next design process, namely, Sketching > and Iterative Digital Process> Finish and Fixing. In those three stages, we managed to get a total of 150+ logos which were then sorted.
Results
The idea behind this logo is Rocket which symbolizes an idea, while Box symbolizes an object that can accommodate something. With supergraphic building blocks that use geometric fields with various shapes, resembling that ideas come in various forms. This shape is resembling a building block. Building blocks are the basic things that are put together to make something exist. Building blocks come from any shape, and that is our main point. Because ideas come from various shapes, forms, and paths.
We also design brand collateral from Ideabox including T-Shirts, Totebags, Flyers, Hats, Notebooks, Tumblers, etc. With the results we have achieved, we hope that Ideabox will become a pioneer of crowdsourcing ideas within BUMNs, so that it can accelerate the culture of innovation in Indonesia.
Lesson learned
During the Ideabox rebranding, I came to understand more about the process of creating a value for a brand. A brand is not just about a logo, a logo is only a small part of branding itself. The most important thing is the brand value, what they believe, how the people in the brand see the world and its problems, that's the most important thing. The rest is being consistent in implementing that value.
